Every parent knows that shopping with a baby isn’t easy and when it comes to changing your baby’s nappy, it’s particularly tricky for dads. 
Not having access to the baby changing facilities because they are located in the ladies’ loo or they are simply not there is a common frustrating occurrence.
Ashton Kutcher took to social media this year to vent his angst about this issue and highlighted a very good point: dads change nappies too. Thousands of dads across the country agreed and championed Kutcher’s campaign to improve baby changing room facilities.
Sudocrem Care & Protect have been encouraging retailers to improve their baby changing rooms for a few years already and this September, Sudocrem Care & Protect will launch the third ‘Baby Changing Room Awards’ where the public can vote for who they believe provides the best baby changing room facilities. Last year saw Sainsbury’s in Wandsworth, London crowned the winner.
“It’s often simple things like good baby changing facilities that make life better for parents in the First 1,000 Days”, says father-of-three Nick Wilkie and CEO of NCT, “That’s why the Baby Changing Room Awards are such a great idea and why NCT is so pleased to be involved.”
And it’s not just shopping which creates nappy-changing challenges, many motorway services aren’t very baby friendly! That’s why this year’s awards include a new category – Best Service Station – along with Best Retailer and Best Independent Retailer.
Sudocrem Care & Protect has 5 Star Reviews on TheBabyWebsite and is a unique nappy rash ointment which acts as a barrier to protect delicate skin against the chemicals found in urine and poo. It conditions the skin with Vitamin E and pro Vitamin B5, which helps to protect your baby’s skin and keep it soft, healthy and moisturised. Finally a protective barrier guards against infection.
Not only does this changing bag essential provide triple protection against the cause of nappy rash but it’s also been developed with the practical considerations of parents in mind as it has a hinged flip-top lid which gives quick, mess-free access to the ointment using just one hand; a must when nappy changing demands speed and efficiency!
“Every year we get more and more entries for our award, which just goes to show that retailers recognise the importance of being baby friendly,” says Nick Lang, Senior Brand Manager for Sudocrem.
Baby Changing Rooms Awards
The Baby Changing Room Awards coincides with the launch of the Babychange app by NCT sponsored by Sudocrem Care & Protect.
If you would like to nominate a changing room for the award, then let us know which baby changing room, why you want to nominate them and preferably post a photo on Facebook, on the Sudocrem website or by emailing babychangingroomawards@satellitepr.com. Entries will be judged by Nick Wilkie and Sudocrem. The closing date for entries is 13th of December 2015 and the winners will be announced in the first week of January 2016.
The winning baby changing rooms will receive a special certificate and use of the Sudocrem Care & Protect Baby Changing Room logo. Everyone who nominates their favourite changing facilities will also be entered in to a prize draw for the chance to win one of several prizes, including a short break at Knoll House, Britain’s original family friendly hotel*.
*Terms & Conditions apply
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….and here’s the usual ‘blurb’……
Sudocrem Care & Protect is a nappy rash ointment – designed specifically for babies – that offers TRIPLE PROTECTION against nappy rash at every nappy change:
- Creating a protective barrier that seals in the skin’s natural moisture and protects even the most delicate skin against external irritants.
- Conditioning the skin – Vitamin E and Pro Vitamin B5 helps to protect the skin and keep it soft, healthy and moisturised.
- Guarding against infection – As well as sealing in the good stuff, Sudocrem Care & Protect acts as a barrier to protect delicate skin from the bad stuff, like the chemicals in urine and poo, and from chafing and rubbing.
Because Sudocrem Care & Protect is just for your baby, it is hypoallergenic and has been dermatologically tested. It is also free from artificial colours and preservatives.
RRP for 30g tube – £3.99, 40g tube – £4.99, 50g tube – £5.99, 100g tube – £9,99. Available in Boots, Tesco, Sainsbury’s, Superdrug, Savers, Asda, Morrisons and Independent Pharmacies.
